I had no idea that Plumen had released a new bulb.
It's an interesting design, chunkier than the original Plumen, and according to their website it produces a much warmer glow:
Plumen 002 is a more simplistic and poetic design, to suit its warmer, softer light and the more ambient surroundings it was created for. Luminosity is equivalent to a 30W incandescent bulb and the colour is 2500k which is warmer than the Plumen 001 that is 2700k.
The Plumen 002 would look great in one of Grovemade's desk lamps (I'm not a fan of using the extremely inefficient 'squirrel-cage' incandescent bulbs that seem to have become popular lately).